Development
Working together with Penguin’s global marketing team and technical groups it was a genuine privilege to partner with a publisher whose timeless and distinctive brand has been part of my experience since I could first read.
To promote Douglas Brunt’s new book, I conducted extensive research of relevant historical materials.
Working with Wall Street Journal reporter Erich Schwartzel I developed a creative brief and brand style to project his work as a reporter author. We focused on his new book Red Carpet: Hollywood, China and the Battle for Cultural Supremacy, but built an online platform that was branded in a way that would work with future titles and projects.
I’ve worked closely with John and his team designing the UX for two major book launches and creating three website redesigns.
Professor Marc D Hauser required an author website to promote his new book “Vulnerable Minds”. As part of the project I setup the digital tools to enable Marc to his published papers and store documents.