Development
Working together with Penguin’s global marketing team and technical groups it was a genuine privilege to partner with a publisher whose timeless and distinctive brand has been part of my experience since I could first read.
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Working with Wall Street Journal reporter Erich Schwartzel I developed a creative brief and brand style to project his work as a reporter author. We focused on his new book Red Carpet: Hollywood, China and the Battle for Cultural Supremacy, but built an online platform that was branded in a way that would work with future titles and projects.
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To promote Douglas Brunt’s new book, I conducted extensive research of relevant historical materials.
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Professor Marc D Hauser required an author website to promote his new book “Vulnerable Minds”. As part of the project I setup the digital tools to enable Marc to his published papers and store documents.
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