Identity

Penguin.com Redesign

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Working together with Penguin’s global marketing team and technical groups it was a genuine privilege to partner with a publisher whose timeless and distinctive brand has been part of my experience since I could first read.

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Vets Town Hall: 2021-22 Campaign

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Following the success with the Veterans Town Halls online/web engagement I became the creative director for the print and digital asset advertising campaign. We created a set of interactive PDFs and templates for local Veteran Town Hall events. By “designing-in” the imagery and brand style management into the Acrobat software, various print processes and run sizes could easily be produced simply by typing in the event information.

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John Irving Author Website Design

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I have worked with John Irving for over 15 years as his lead creative on his website design and online branding.

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Joanna Schwartz

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Website design for Joanna Schwartz and “Shielded: How the Police Became Untouchable”. Includes real-life stories, court and article archives.

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The Race Card Project (rebrand)

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The new branding and style guide design for The Race Card Project and associated brands have taken over two years of research and development, drawing on cultural influences from around the world. Powerful inspiration has come from stories sent to the project and being part of live events in the US and Europe.

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Narrative 4 rebrand by Adrian Kinloch

Narrative 4 Global (rebrand)

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As the creative lead on my second design re-brand for Narrative 4, I worked closely with the founders Lisa Consiglio and Colum McCann, as well as the board and the communications team.

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Author website design by Adrian Kinloch for Geraldine Brooks

Geraldine Brooks

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Long-time client Geraldine Brooks and I developed a simple brief to update her online branding. I created the design for a new website, featuring her new book Horse, and simplify the publication workflow.

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Keyu Jin: The New China Playbook

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Keyu and I developed a brief to support the promotion of her book The New China Playbook, as well as archiving her academic papers and journalism. The web platform we built allows for easy updates and content management from Keyu’s team and her publishers

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Marc D Hauser

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Professor Marc D Hauser required an author website to promote his new book “Vulnerable Minds”. As part of the project I setup the digital tools to enable Marc to his published papers and store documents.

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Zain Asher NYC author website design

Zain E. Asher

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Website design for author and news anchor Zain E. Asher with a confident and authentic concept to present her book, Where The Children Take Us, and her work at CNN’s One World.

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BridgeBox™

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My latest design for the new BridgeBox™ identity toolkit has gone into production. It has already been used for some powerful engagements around the US and UK major global tech companies, universities and non-profits. It is a major part of my body of work for The Race Card Project and The Bridge at Aspen. The…

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Salman Rushdie

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Working directly with the author, I created the design for Salman’s personal author website and archive. During the early design process, I reached out to people across the world who have crafted creative responses to Salman’s work, from internationally acclaimed artists to children doing school projects. The dynamic grid on Salman’s home page draws from a…

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Colum McCann

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I created the style guide and design for Colum’s author website. Central to the project a space for Colum’s site-exclusive pieces and weekly letter to young writers.

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Social Media Design by Adrian Kinloch for Humanities New York

Humanities New York

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Land Liberty and Loss is a major new event program from Humanities New York. I was bought in as the creative lead to design and produce a comprehensive set of new digital assets.

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Jon Gertner

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My design for Jon’s author website and archive makes use of dramatic historical and contemporary imagery to promote his two books; The Ice at the End of the World, and The Idea Factory.

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Author website design by Adrian Kinloch for Georgia Hunter

Georgia Hunter

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With the announcement of Georgia’s second book One Good Thing and a Hulu series for We Were the Lucky Ones, I re-worked the UX and updated the design for her author website.

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