The new branding and style guide for The Race Card Project and associated brands has taken over two years of research and development, drawing on cultural influences from around the world. Powerful inspiration has come from stories sent to the project, and being part of live location engagements with the project in the US and UK.
I have been the creative director on The Race Card Project since its founding with Michele Norris over 8 years ago. I also am responsible for associated brands; The Bridge at Aspen and BridgeBox. We are about to roll out my new brand guide across all print, digital and environmental applications.