The new branding and style guide design for The Race Card Project and associated brands have taken over two years of research and development, drawing on cultural influences from around the world. Powerful inspiration has come from stories sent to the project and being part of live events in the US and Europe.
I have been the creative director of The Race Card Project since its founding with Michele Norris over 8 years ago. I also am responsible for associated brands; The Bridge at Aspen and BridgeBox. We are about to roll out my new brand guide across all print, digital and environmental applications.