Working together with Penguin’s global marketing team and technical groups it was a genuine privilege to partner with a publisher whose timeless and distinctive brand has been part of my experience since I could first read.
Vets Town Hall: 2021-22 Campaign
Following the success with the Veterans Town Halls online/web engagement I became the creative director for the print and digital asset advertising campaign. We created a set of interactive PDFs and templates for local Veteran Town Hall events. By “designing-in” the imagery and brand style management into the Acrobat software, various print processes and run sizes could easily be produced simply by typing in the event information.
The Race Card Project (rebrand)
The new branding and style guide design for The Race Card Project and associated brands have taken over two years of research and development, drawing on cultural influences from around the world. Powerful inspiration has come from stories sent to the project and being part of live events in the US and Europe.
Narrative 4 Global (rebrand)
As the creative lead on my second design re-brand for Narrative 4, I worked closely with the founders Lisa Consiglio and Colum McCann, as well as the board and the communications team.
My latest design for the new BridgeBox™ identity toolkit has gone into production. It has already been used for some powerful engagements around the US and UK major global tech companies, universities and non-profits. It is a major part of my body of work for The Race Card Project and The Bridge at Aspen. The…
Girls Who Code & Reshma Saujani
For several years I’ve been photographing Reshma Saujani and her organization Girls Who Code to extend their outreach and publicity