Professor Marc D Hauser required an author website to promote his new book “Vulnerable Minds”. As part of the project I setup the digital tools for Marc to upload, curate his published papers and store documents for users to explore. This was done in a way that enabled taxonomies (Categories and Tags) to make the database of work easily searchable. We also added a “Culture & Commentary” blog feed where Marc could post information or comment on news and popular culture related to his work. This will help Google direct relevant users to Marc’s work and new book.
All of these elements of the brief combine to drive academic and mainstream audiences to the website.