Creative Direction
Working together with Penguin’s global marketing team and technical groups it was a genuine privilege to partner with a publisher whose timeless and distinctive brand has been part of my experience since I could first read.
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Working directly with the author, I created the design for Salman’s personal author website and archive. During the early design process, I reached out to people across the world who have crafted creative responses to Salman’s work, from internationally acclaimed artists to children doing school projects. The dynamic grid on Salman’s home page draws from a…
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Working with Wall Street Journal reporter Erich Schwartzel I developed a creative brief and brand style to project his work as a reporter author. We focused on his new book Red Carpet: Hollywood, China and the Battle for Cultural Supremacy, but built an online platform that was branded in a way that would work with future titles and projects.
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To promote Douglas Brunt’s new book, I conducted extensive research of relevant historical materials.
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Keyu and I developed a brief to support the promotion of her book The New China Playbook, as well as archiving her academic papers and journalism. The web platform we built allows for easy updates and content management from Keyu’s team and her publishers
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Professor Marc D Hauser required an author website to promote his new book “Vulnerable Minds”. As part of the project I setup the digital tools to enable Marc to his published papers and store documents.
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My design for Jon’s author website and archive makes use of dramatic historical and contemporary imagery to promote his two books; The Ice at the End of the World, and The Idea Factory.
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With the announcement of Georgia’s second book One Good Thing and a Hulu series for We Were the Lucky Ones, I re-worked the UX and updated the design for her author website.
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Working with Sebastian, Hachette and agent Stuart Krichevsky Literary Agency – I designed his website and online archive for his books, articles, and films.
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Working with the author, explorer, and photographer Mark Moffett I led the design direction for his author and ecologist storytelling website
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Working closely with Joanne I designed a complete look to promote her new critically acclaimed novel, The Farm. The site features various immersive engagement tools for readers and book clubs including interactive guides and galleries. From the Publisher’s basic PDF’s I created pieces that could be shared and presented in all kinds of group settings.…
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I was the creative director for a new program design on race and identity at the Aspen Institute, founded by former NPR host Michele Norris. As well as establishing the program’s visual identity, I oversaw the style guide development and directed the creative for international campaigns to engage funding partners. The Race Card Project powers the identity-sharing and storytelling products into curriculum tools at The Bridge.
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Working with Jan’s deep back-catalog of directorial work I created a new space that would engage her large film-making audience with her debut novel Hannah’s War.
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Working with Kristin Lawless and her publisher I designed a complete look to promote her new book Formerly Known as Food and work on her food manifesto.
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Marketing and book website design for Michael Davis’ Street Gang: The Complete History of Sesame Street. The original version of the site was a fully interactive experience produced in Flash.
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For several years I have been the creative lead for Deborah Harkness and her team on her website and cross-media promotional des
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