Display and Environment
Working together with Penguin’s global marketing team and technical groups it was a genuine privilege to partner with a publisher whose timeless and distinctive brand has been part of my experience since I could first read.
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Following the success with the Veterans Town Halls online/web engagement I became the creative director for the print and digital asset advertising campaign. We created a set of interactive PDFs and templates for local Veteran Town Hall events. By “designing-in” the imagery and brand style management into the Acrobat software, various print processes and run sizes could easily be produced simply by typing in the event information.
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The new branding and style guide design for The Race Card Project and associated brands have taken over two years of research and development, drawing on cultural influences from around the world. Powerful inspiration has come from stories sent to the project and being part of live events in the US and Europe.
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My latest design for the new BridgeBox™ identity toolkit has gone into production. It has already been used for some powerful engagements around the US and UK major global tech companies, universities and non-profits. It is a major part of my body of work for The Race Card Project and The Bridge at Aspen. The…
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Working directly with the board, team-leaders and story-tellers I was the creative director on the brand overhaul for the global story-exchange organization Narrative 4. “Today, Narrative 4 is working in four continents, twelve countries, and 18 US states. Our work – rooted in the N4 story exchange – equips people to use their stories…
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