Keyu and I developed a brief to support the promotion of her book The New China Playbook, as well as archiving her academic papers and journalism. The web platform we built allows for easy updates and content management from Keyu’s team and her publishers. It also presents a valuable resource for general and academic readers to follow Keyu’s scholarly achievements and published work. This adds authenticity and establishes Keyu as a central voice in her literary work.

Keyu Jin is a tenured professor of economics at the London School of Economics and Political Science. She is an academic member of the China Finance 40 Group, an eminent advisor to the United Nations Development Programme, and has worked with the World Bank, the IMF, and the China Banking Regulatory Commission, and is a non-executive board member of the luxury conglomerate Richemont and the global bank Credit Suisse.

About the Book

A revelatory, myth-dispelling exploration of China’s juggernaut economy

Although China’s economy is one of the largest in the world, Western understanding is often based on dated assumptions and incomplete information.

In The New China Playbook, Keyu Jin burrows deep into the mechanisms of a unique system, taking a nuanced, clear-eyed, and data-based look inside. From the far-reaching and unexpected consequences of China’s one-child policy to the government’s complex relationship with entrepreneurs, from its boisterous financial system to its latest bout of techno-nationalism, Jin reveals the frequently misunderstood dynamics at play. China is entering a new era, soon to be shaped by a radically different younger generation.